The crypto exchange platform BitMEX is the new Official Sleeve Partner of Milan. It was the Rossoneri club itself that announced the launch of the collaboration with the innovative exchange. As a result of which the company logo will make an appearance on the sleeve of the game shirt not only the men's team, but also the women's team in all competitions, including the UEFA Champions League. As well as on the sleeve of the Rossoneri eSports team.
BitMEX's Serie A debut will take place on August 23, during the first day of the Italian top flight, in which Milan will face Sampdoria. A Serie A that is highly anticipated after triumph of the national team led by Roberto Mancini at Euro 2020.
The confirmation of Milan on the agreement reached
To confirm everything was the official website of the Association Soccer Milan. Who specified that it is one multi-year collaboration and that will make BitMEX the first Official Cryptocurrency Trading Partner of the Italian team.
However, the amount that the exchange will pay to the Milanese association is not yet known. The rumors circulated after the spread of the news indicate the consideration in a range between three and four million euros. A figure which is quite high, considering that it is not the main sponsor, or the one that appears on the front of the shirt, but on the shoulder. A type of sponsorship that has only recently become a custom. So that just six Serie A teams exploit it.
Bit MEX is yet another crypto company entering Serie A
The agreement between BitMEX and Milan is just the latest agreement between companies in the cryptographic sector and Serie A. A few weeks ago the one signed between the Rome Sports Association and Digitalbits aroused a particular sensation. Which became the main sponsor of the first Capitoline team, for a fee of about 40 million euros in three years. A very high figure, considering that the previous main sponsor of Rome, Qatar Airways, guaranteed just over ten per season, at a time when football was more attractive than today, with the stadiums that are only now reopening and with reduced capacities. .
Also Members, for its part, continues its campaign of acquisitions in Serie A. The platform known for its digital version of the famous fantasy football has in fact recruited Rome itself, the Juventus and l 'Inter. Who have joined the idea of fan tokens able to make contact between club and fans easier.
The Milan Football Association is one of the most famous football clubs in the world. Born in 1899, the Rossoneri association has won a large number of competitions throughout its history. Among which stand out 18 national titles, 5 Cups Italy, 7 Italian Super Cups, 7 European Cups / Champions League, 5 UEFA Super Cups, 2 Cup Winners' Cups, 3 Intercontinental Cups and a Club World Cup.
After Silvio Berlusconi's farewell, the association is in a phase of great economic difficulty, with a deficit which has reached record levels. Owned by an investment fund, theElliott Management Corporation. A figure such as not to let the Rossoneri fans sleep peacefully, who fear a strong downsizing of the club over the next few years. Unfortunately not unreal hypothesis at the moment.