Digitalbits strengthens its bond with the football Italian. After signing the contract that binds her to the Sports Association Rome, now the company linked to digital assets he also attracted Inter to his sphere of influence, the Milan team that won the Italian title last season.
If in the case of Roma the sponsorship allows Digitalbits to appear on the front of the game shirt, for the Nerazzurri, the sleeve will host the logo. In both cases, the return in terms of visibility is guaranteed, considering the large following of the two teams, among the best known in the entire Serie A.
Digitalbits and Inter: the figures of the agreement
In order to appear on the sleeve of the Inter uniform, Digitalbits should pay around five million euros per year. A high figure, considered as to be the main sponsor of Rome the company pays 12 million fixed euros per year for a three-year period, plus a sum that will vary according to the results of the Giallorossi team.
As far as the Milanese team is concerned, thanks to this agreement, the income from the football shirt rises to 29 million per year. In fact, to the five guaranteed by Digitalbits, 20 million must be added Socios.com and the 4's Lenovo, the computer giant that appears on the back of the game uniform.
A breath of fresh air for Inter
For Inter, the agreement with Digitalbits represents a new breath of fresh air at a time when the company's accounts are on the verge of disaster. The investments made over the past years to return to the top, in fact, have given rise to a real crack in the social balance. Which the Suning group, owner of the team, could no longer cope after the squeeze decided by the Beijing government against Chinese companies operating in football.
A decision which forced the management to take note of the provisions trying to return in some way. The first consequences occurred at the market level, with the sale of the two best players in the squad, the side Hakimi and the center forward Lukaku, sold to Paris Saint Germain and Chelsea respectively. A downsizing which pushed the coach, Antonio Conte, to leave the technical guide considering it impossible to guarantee outstanding results in the new conditions.
DigitalBits was founded in California in 2007 and sponsorships within Serie A fall under one strategy aimed at obtaining greater global visibility using for this purpose the great popularity of football, as indeed stated by sources inside the company. In particular the Italian one, which seems in fact to be in a new phase of growth, after the victory of theItaly by Roberto Mancini at the recent European Championships. A statement which should contribute to giving further charm to Serie A, one of the most prestigious national championships in the world.
From the side of the companies concerned, the agreement with Digitalbits comes at a very special moment. In which the presence of Covid forced the stadiums to be closed for a year and a half. In doing so, there is a lack of valuable resources at the box office, such as to contribute to the financial distress of teams from all over the world. So much so as to push the Italian Football Federation (FIGC) to ask the government for state aid to try to cope with a pre-bankruptcy situation. The copious influx of money from the cryptographic sector is therefore proving to be extremely valuable in trying to plug the loopholes created in recent months.