I Not Fungible Token (NFT) are preparing to land in force also in the Serie A, the major professional league of football Italian. The latest initiative in this sense is the one launched by Fiorentina, which has decided to launch a series of 95 non-fungible tokens of its new game uniform. The limited collection, called VIOLA 9.5, is made up of 95 digital and physical NFTs of the new kit. In practice, the fans who adhere to the purple club's proposal by purchasing this special token will also be entitled to purchase the physical version of the jersey combined with it through a smart patch.
The initiative began on the past August 5th and has been very successful, closing in a few hours. During which all the NFTs were sold, at a price of € 159,94. As was the case for the replication of the operation, which took place on 26 August.
NFT and Serie A, a relationship in the consolidation phase
The sale of NFT by Fiorentina will continue throughout the 2021-22 season, having already been announced new drops which will take place month after month. Fruit of the collaboration undertaken between the Tuscan team and Genuino, the platform that aims to give life to a new involvement of the many fans not only of football, but also of music, fashion and art. In practice, those interested can not only buy NFTs associated with real products provided with certification obtained thanks to the blockchain and to the IoT (Internet of Things), but also to exchange and sell them. Thus taking advantage of the real fever that has been favoring digital collecting for months now. That seems destined to last.
Fiorentina are one of the best-known teams in Serie A. The Tuscan club was born in 1926 and since the beginning it has proposed itself as an alternative to the great traditional ones of Italian football. In its showcase it boasts two national titles, six Cups Italy, an Italian Super Cup and a Cup Winners' Cup.
After a period of great economic difficulty, culminating in the 2002 bankruptcy, in 2019 it was bought by the American tycoon of Italian origin Rocco Commisso. Who seems intent on restoring the iconic purple jersey that characterizes the Tuscan team to its former glory.
Serie A and cryptocurrencies
The collaboration between Fiorentina and Genuino represents just the umpteenth act of a increasingly profitable relationship, that between Serie A and digital assets. Just think of the launch of NFT by Crypto.com on the occasion of the Coppa Italia final between Juventus and Atalanta, in the past month of June. Or to the recent sponsorship of Digitalbits in favor of Roma. Which brought 40 million euros to the Giallorossi coffers, allowing the company to appear on the front of the Capitoline team's game uniform for the next three years. Or, again, a that of Socios.com in favor of Inter, in exchange for 20 million a year.
A series of movements which should certainly continue in the near future, given the hunger for income from football. A sector that was literally earthquake during the Covid pandemic, which forced the stadiums to close for a year and a half. Lacking important resources that the teams are now trying to recover. Finding a well-disposed counterpart right in the cryptographic sector, in turn looking for new popularity.