Topps, a company operating in the field of non-fungible tokens (NFT), struck a deal with the Bundesliga, the highest division of the football German. As a result of which collectible cards relating to the 2021-22 competitive season will be launched on the market, intended to turn on blockchain by Avalanche.
This is a remarkable blow for the company, in light of the importance of the championship in question, one of the best known in Europe together with Premier League (England), Liga (Spain), Serie A (Italy) and Ligue 1 (France). It could be the first step in allowing Topps to counter Members, the NFT platform dedicated to sports clubs, which is carrying out a long series of agreements in Europe, South America and the United States.
About the Bundesliga
To better understand the scope of the agreement, just remember that in the 2019-20 season, the one before the closure of the stadiums to fight Covid, the average attendance at a Bundesliga match stood at 43.200, the highest ever in the world. . With Borussia Dortmund taking the lion's share, from the top of the 80 thousand spectators per game, inside its arena.
Results that are the logical consequence of one real revolution to which the Bundes was subjected at the end of the past millennium, focusing on modern stadiums able to make it easy not only to watch the race, but also to stop inside them, finding however additional reasons of interest. A decision which is bearing fruit and which will return to give them during the season that has just begun. In which the fans will be able to return to crowd in the stands despite the persistence of the Covid emergency.
The Topps collection
The collection that Topps will reserve for the Bundesliga will be composed of special stickers that will portray not only the aces of the various teams, but also the most interesting moments of the season.
To be able to buy them, fans will have to go to the NFT showcase of the company. Payments will be made by credit card and the various stickers will have different costs depending on their inclusion in the categories ranging from Common to Legendary.
Probably someone in Italy will remember this approach to playing football old Panini paper stickers, now in vogue since the 60s. Made more current by the use of the blockchain, but always based on the fans' love for pedestrian sport.
Can Topps be a competitor for Socios?
Topps has already gained some notoriety in the past, thanks to the relationship established with Major League Baseball (MBL) in 2009. The object of that partnership was the launch of collectible cards for league players. This was followed by the launch of digital collectibles via the app Multicolored during 2012. From this year it then entered the NFT space this year with the WAX blockchain.
In the case of the Bundesliga, Avalanche is used, an extremely scalable blockchain that uses the Proof-of-Stake (PoS) algorithm. This results in a extremely low energy use compared to what is necessary for networks that do instead on Proof-of-Work (PoW), such as Bitcoin. The agreement achieved with the Bundesliga seems to indicate Topps' desire to turn his gaze to the world of football. Thus prefiguring a real duel with Socios.com, the platform that is getting noticed for its digital fantasy football. All that remains is to follow Topps' next moves, to understand if the underlying intention is that or if, on the contrary, it is an isolated agreement.